Canadian adults experiencing tooth sensitivity take a more proactive approach than Americans – – seeking advice from dental health professionals and opting to use a sensitivity toothpaste as their primary toothpaste more often than Americans. Multi-sponsor Surveys just released two separate studies examining tooth sensitivity prevalence and treatment in the U.S. and Canada.
Each study examines. . .
- Incidence of tooth sensitivity in the general population
- Frequency and severity of symptoms among sufferers
- Perceived causes of tooth sensitivity
- Awareness & trial of treatment/prevention options for sensitive teeth
- Perceived effectiveness of various types of treatments
- Motivations for treatment choices, including role of dental professional/recommendations
- Brand awareness and use: toothpaste, toothbrushes and mouthwash/oral rinse for sensitive teeth
- Brand ratings for selected sensitivity toothpastes
- Satisfaction with attributes of brand of sensitive toothpaste used most often/analysis of key drivers of overall satisfaction
- Purchase habits and information sources for sensitivity products
- Attitudes about tooth sensitivity