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Vegetarian & Flexitarian Eating Habits

A vegetarian diet is increasingly viewed as a healthier way to eat, although the flexitarian approach of limiting  meat/poultry/ fish is more common than the strict vegetarian approach.  Both groups yearn for a wider selection of meat alternative products.
Multi-sponsor Surveys’ Target Market Report on Vegetarian and Flexitarian Eating Habits explores trial, use and appeal of plant-based meat alternatives among vegetarians and flexitarians with a particular focus on how habits and perceptions differ between these two groups. The impact of age, gender and race/ethnicity on choosing to follow a vegetarian/flexitarian diet is explored, along with market size projections to 2026.
Topics covered in this research include:
  • Incidence of following a vegetarian or flexitarian diet and demographic plus health/nutrition profile of those doing so
  • Vegetarian and flexitarian eating habits, including food choices by meal occasion and past 12-month consumption of protein-rich foods and beverages
  • Satisfaction with current diet and perceived nutrient shortfalls
  • Use of dietary supplements
  • Efforts to limit meat and other animal-based foods
  • Attitudes toward/consumption of animal-based vs. plant-based proteins
  • Awareness/use of plant-based alternatives to meat, seafood, dairy, eggs
  • Attitudes toward vegetarianism, including differences by market segment
  • Considerations motivating vegetarian efforts