Market segmentation analysis among teen identifies five segments with nearly 4 in 10 teens falling into the two segments most in need of effective treatments products – – Unsatisfied Seekers and Frustrated Sufferers.
The recently released 2016 Gallup Study of the Market for Acne Products Among Teens, 4th in a trended series, is designed to help subscribers better understand teens’ skin care habits and experiences with acne and blemish treatments.
Specific objectives include:
- Experiences with facial skin care products
- Brand awareness and use of prescription acne products
- Brand awareness and use of OTC acne products
- Satisfaction with acne medication brand used most often
- Details of facial cleanser use
- Facial skin care habits
- Skin type and severity of acne problem
- Role of physician in acne treatment
- Experience with acne and skin blemishes
- Attitudes toward skin care and acne treatment
- Market Segmentation Analysis