A sizeable proportion of salon owners are reporting increased sales from services – far more than in 2011. Salons experiencing increased growth tend to be. . .
- larger salons (100+ patrons per week)
- higher ticket price salons ($50k+ average)
- younger clientele (average age <50)
The recently released 2016 Gallup Study of Beauty Salon Owners & Managers tracks trends in the salon market from types of services offered and pricing to brands of products used, purchase outlets and retail sales, among other measures. The study also examines salon coping strategies for managing and growing the business from staffing to promotional efforts.
Key topics explored include:
- Salon services currently available
- Prices charged for each service
- Brands used at back bar/stations
- Purchase sources for back bar products
- Retail sales – product lines and brands
- Sales volume – services vs. retail
- Clientele changes
- Promotional efforts
PDF source: Beauty Salon Owners & Managers (16001)