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Archive for the Pharmaceutical, Healthcare & Wellness Update Category

Eye Health in the Digital Age (16053)

Long hours in front of digital media is the new normal, leading 2 out of 3 adults to experience symptoms of eye strain attributable to digital media exposure. Yet most digital eye strain sufferers have not consulted an eye care professional and had the benefit of professional advice.

The recently released 2017 U.S. Study of Eye Health in the Digital Age is the 5th in a series of trended surveys designed to provide a broad overview of consumer knowledge and practices surrounding vision care, eye symptoms/diseases, treatment and prevention. It also tracks changing attitudes toward eye health, including issues related to the use of digital devices.

The overall objectives of the study were to explore . . .

  • Eye health knowledge/concerns
  • Practices/actions to protect eye health
  • Awareness/consumption of nutrients & foods for eye health benefits
  • Eye problems/diseases experienced
  • Digital eyestrain and time spent with digital devices
  • Impact of digital media exposure on eye health and treatment
  • Vision correction needs/choices and interest in computer eyewear
  • Use of eye care products, including eye health supplements as well as artificial tears, eye drops, ocular vitamins and eye wipes
  • Professional eye care/advice
  • Eye surgery – – history and interest
  • Changing attitudes toward eye health, vision correction and treatment strategies
  • Market Segmentation Analysis included to identify key consumer groups who each share a unique approach to  the issue of eye health, focused on digital-related eyestrain and potential treatment strategies.

PDF Source: Eye Health in the Digital Age (16053)

Challenges & Opportunities for the Contact Lens Market

The contact lens market is challenged by wearers’ flagging loyalty that may be traced to problems related to digital screen time, dry eyes, comfort or even the growing fashion appeal of eye glasses. This new report also highlights marketing opportunities, such as multi-focal contact lenses (see graph) by compiling relevant findings from 5 recently completed eye health and vision care studies. 
Multi-sponsor Surveys’ Target Market Report on Challenges & Opportunities for the Contact Lens Market examines trends to provide in-depth analysis of the extent to which various factors are impacting the contact lens market.
Specifically this report examines:
  • Demographic shifts – – aging population and Hispanic market growth
  • Changing attitudes toward fashion appeal of eyeglasses
  • New directions – – how Millennials are shifting the market
  • Motives that initiated use of contact lens
  • Reasons for abandoning contact lenses
  • Impact of digital lifestyles on eye wear selection
  • Eye health and dry eye symptoms impacting contact lens market
  • Contact lens satisfaction and wearers’ future plans
  • Market potential among eyeglass wearers

PDF source: Challenges & Opportunities for the Contact Lens Market (16038)

Adult Patient Study of Asthma Medications

Brand shares have shifted considerably over the years as nearly half of all adult asthma Rx medication users report switching to a new brand within the past two years. An even larger proportion of asthma medicators express interest in trying new medications in the future.

The recently released 2017 Adult Patient Study of Asthma Medications, 5th in a continuing series of surveys, is designed to provide invaluable insights into adult asthma sufferers’ awareness, usage and attitudes toward prescription and OTC asthma medication. Conducted in two phases, the overall objectives were to explore:

Phase I – General Population Survey

  • Incidence of asthma among adults and other household members
  • Whether asthma was diagnosed by a physician
  • Use of medication for asthma

Phase II – Survey Among Adult Asthmatics Taking Medication

  • Asthma history, symptoms and triggers
  • Severity of asthma
  • Treatment, including use of Rx and non-Rx medications, diet and role of physician
  • Brand awareness and usage, including brand switching and loyalty
  • Changing attitudes towards asthma
  • Market segmentation analysis to provide insights on how asthma medicators segment along attitudinal dimensions.

PDF Source: Adult Patient Study of Asthma Medications (16048)

Contact Lens Market

The contact lens market is holding its own amid challenges related to digital lifestyles, dry eyes and the growing fashion appeal of eyeglasses.
The recently released 2016 Gallup Study of the U.S. Consumer Contact Lens Market finds the growing share of vision corrected consumers wearing both contact lenses and eyeglasses now report wearing eyeglasses for longer periods of time, while they spend fewer hours wearing their contact lenses.
A long-term trend study in its 37th year, this comprehensive study provides up-to-date insights surrounding the habits and preferences of vision corrected teens and adults, contact lens wearers and prospective buyers.
A Market Segmentation Analysis was conducted among the sample of current contact lens wearers to identify segments who share similar attitudes and behaviors regarding these products.
Section1: General Population, including Vision Corrected Teens/Adults — Online interviews completed among a national sample of 1,513 teens and adults, ages 13 and older.  The general population sample includes a sub-sample of 986 vision corrected teens and adults (wear eyeglasses and/or contact lenses to correct or improve their vision).
Section 2: Contact Lens Wearers – – Online interviews completed by 830 current contact lens wearers ages 13 and older.
Section 3: Prospective Contact Lens Wearers  – – Online interviews completed by 524 prospective contact lens wearers ages 13 and older who currently wear only eyeglasses for vision correction but express an interest in trying to wear contact lenses.

Dry Eye Strikes Younger, Digitally-Active Adults

Dry eye, which has been on the rise for years, is now striking adults at younger ages. Millennials are now as likely to report dry eye symptoms as Baby Boomers. Our recently issued 2015 Study of Dry Eye Sufferers, 12th in a trended series finds:

  • Dry eye sufferers say their symptoms are most bothersome while using digital devices (computer, tablet, SmartPhone, etc.).
  • A growing share of dry eye sufferers are under a doctor’s care, although OTC eye drops/artificial tears remain the leading treatments.
  • Daily use of OTC lubricant eye drops or artificial tears has climbed over the past year.



This study was most recently conducted in two phases in order to track 1) incidence of dry eye among a general population sample of adults (n=1,000) and 2) delve deeper into dry eye treatment practices among a national sample of dry eye sufferers (n=776).   Click here for more information.

Diabetics Take Different Paths to Managing Disease

Diabetics all share the same disease threat, but they can react in very different ways. Some are capable of making serious lifestyle changes, while others struggle with change. Many are receptive to food or supplement products formulated for diabetics, but others are discouraged by their costs or not convinced they are necessary.

Picture1The Gallup Study of Diabetes & Pre-Diabetes Nutritional Management, most recently conducted by Multi-Sponsor Surveys in 2013, included an attitudinal segmentation analysis that identified four types of diabetics and pre-diabetics. These segments range from Confident Managers who are doing all the right things to Pre-Diabetic Optimists who are not yet convinced they need to actively manage their condition. The 2013 survey was conducted among a national sample of 400 adult pre-diabetics and 615 type 2 diabetics in December 2013 and January 2014.

Majorities of those in the first two groups are type 2 Diabetics:

Compliance Challenged – obese, struggling to comply, financial limitations

Picture2• The largest group and the one having the hardest time coping.
• Tend to be sicker than others, reporting higher levels of obesity, hypertension, numbness/tingling, arthritis, etc.
• Less successful at maintaining healthy glucose levels despite frequent testing.
• Visit their doctor regularly and more likely than others to have seen a diabetes educator.
• Readily admit they have far more trouble than others following the dietary and lifestyle advice they have been given.
• Most likely to complain about the high cost of specialty diabetic foods and beverages.
• Lower incomes and education levels than any other segment.

Confident Managers – knowledgeable, proactive and successful

Picture3• These “model” diabetics know what to do and are the group most conscientious about following their doctor’s advice, eating right, exercising and maintaining a healthy weight.
• They are the smallest segment (15%) which demonstrates the small share of diabetics who manage to fight diabetes on all fronts.
• They have the lowest rate of obesity and exercise more than others.

Minimalists – upscale, willing spenders, but not sufficiently motivated to act

Picture4• Include both pre-diabetics and type 2 diabetics in roughly equal numbers.
• They are the best educated and most affluent group.
• Far less likely to complain about price of diabetic foods and beverages.
• They are a knowledgeable group, like Confident Managers, yet Minimalists are not trying as hard to comply with all the recommended protocols and this is reflected in their lower level of success managing their blood glucose levels.
• This group is an attractive market for diabetic products given their knowledge and incomes, but they need more encouragement and motivation to move forward.

Pre-Diabetic Optimists – getting by, not convinced they need to act yet

Picture5• The most recently diagnosed group is also predominantly pre-diabetic.
• Their diabetes is fairly easy to control at this point and they worry less than others about the long-term health impact.
• As such, they make less effort to monitor their diet or consume diabetic foods or supplements.
• Most visit their doctor regularly for blood level tests, but don’t yet test on their own at home.
• Less likely than others to have consulted diabetes educators or nutritionists.

For more information, or to subscribe to the 2015 Gallup Study of Diabetes and Pre-Diabetes Nutritional Management, please contact Linda DeStefano, Vice President at Multi-sponsor Surveys, Inc.,  Pre-field subscription qualifies subscribers for discounted pricing and opportunity for questionnaire review and input prior to fieldwork.

Multi-sponsor Surveys offers a series of trended, primary market research reports covering the Diabetic market, including . . .

▸ Gallup Study of Diabetic Shopping – Product Needs, Information Sources and Purchase Outlets
▸ Gallup Study of Diabetic Skin & Foot Care
▸ Gallup Study of Diabetics’ Use of Glucose Monitors
▸ Study of Diabetes Educators