Facial skin care continues to be a top priority for Asian women with typical regimens incorporating a large number of differing product types and brands. But savvy marketers should be careful to understand that important regional differences exist in the skin care benefits sought by women in Asia.
The 2014 International Study of Asian Women’s Facial Skin Care explores these geographic variations in China, Japan and South Korea.
SAMPLE EXCERPT AVAILABLE FOR A LIMITED TIME: we are offering one free topic from the following list. Click the link and send an email to request the topic.
Among Korean women age 18-60 (n=631)
SOURCE REPORT DETAILS — TABLE OF CONTENTS
- Facial Skin Type
- Skin Sensitivity
- Types of Skin Problems Currently Experience
- How Women Think Their Facial Skin Compares to Others
- Where on Body Women are Spending Their Effort
- Face Washing Frequency
- Length of Time Spent on Facial Skin Care
- Where Women Learned About How to Care for Their Skin
- Learned About Facial Skin Care From the Internet
- Use Same Brands for Different Kinds of Care/Grooming
- Use Same Brands for Different Kinds of Care/Grooming – By Age
- Use of Handheld Powered Device for Facial Skin Care
- Dermatologist Visits
- Attitudes About Facial Skin Care Among Chinese Women
- Attitudes About Facial Skin Care Among Japanese Women
- Attitudes About Facial Skin Care Among Korean Women
- Desired Benefits From Facial Skin Care Products
- Specific Benefits Considered Most Important
- Specific Benefits That are Most Difficult to Achieve
- Satisfaction With Current Skin Care Regimen For Providing Benefits
- Satisfaction With Current Skin Care Regimen For Providing Benefits – By Age
- Facial Care Products Used in Past Year
- Number of Products Used Regularly
- Products Used Regularly For Facial Skin Care
- Products Used Everyday
- Number of Products Used For Lightening/Whitening Benefits
- Number of Products Used in Daily Regimen
- Attitudes Towards Using General Purpose Skin Care Products For Facial Skin Care
- Awareness of Facial Skin Care Brands Among Chinese Women
- Facial Skin Care Brand Usage Among Chinese Women
- Brands Used Regularly – Chinese Women By Age
- Brands Chinese Women Recall Advertising For
- Awareness of Facial Skin Care Brands Among Japanese Women
- Facial Skin Care Brand Usage Among Japanese Women
- Brands Used Regularly – Japanese Women By Age
- Brands Japanese Women Recall Advertising For
- Awareness of Facial Skin Care Brands Among Korean Women
- Facial Skin Care Brand Usage Among Korean Women
- Brands Used Regularly – Korean Women By Age
- Brands Korean Women Recall Advertising For
- Attitudes About Brand Usage
- Factors Motivating Brand Selection
- Importance of Product Characteristics
- Attitudes About Brand/Product Selection
- Evaluation of Specific Brands – China
- Evaluation of Specific Brands – Japan
- Evaluation of Specific Brands – Korea
- Purchasing Facial Skin Care Products in Sets
- Purchasing Facial Skin Care Products in Sets – By Age
- Type of Store Where Purchase Facial Skin Care Products
- Reasons For Choice of Outlet
- Amount Spent on Facial Skin Care Products
- Average Amount Spent on Facial Skin Care Products in Past Six Months – By Age
- Reading Product Labels
- Read Labels All/Most of the Time – By Age
- Ingredients Looked For on Product Labels
- Ingredients Seek to Avoid in Facial Skin Care Products
- Attitudes About Facial Skin Care Product Ingredients
- Cosmetics Used Regularly
- Frequency of Using Cosmetics
- Wear Cosmetics Everyday/Almost Everyday – By Age
- Benefits of Using Cosmetics
Full reports are available for immediate electronic delivery in PowerPoint format, the report may be purchased in its entirety, or purchased separately for each country as shown below:
-
Full, three-country package – $34,100.
-
China – $11,200.
-
Japan – $12,350.
-
S. Korea – $12,350.
(subject to New Jersey or New York sales tax where applicable)
Facial skin care continues to be a top priority for Asian women with typical regimens incorporating a large number of differing product types and brands. But savvy marketers should be careful to understand that important regional differences exist in the skin care benefits sought by women in Asia.
The 2014 International Study of Asian Women’s Facial Skin Care explores these geographic variations in China, Japan and South Korea.
SAMPLE EXCERPT AVAILABLE FOR A LIMITED TIME: we are offering one free topic from the following list. Click the link and send an email to request the topic.
Among Japanese women age 18-60 (n=616)
SOURCE REPORT DETAILS — TABLE OF CONTENTS
- Facial Skin Type
- Skin Sensitivity
- Types of Skin Problems Currently Experience
- How Women Think Their Facial Skin Compares to Others
- Where on Body Women are Spending Their Effort
- Face Washing Frequency
- Length of Time Spent on Facial Skin Care
- Where Women Learned About How to Care for Their Skin
- Learned About Facial Skin Care From the Internet
- Use Same Brands for Different Kinds of Care/Grooming
- Use Same Brands for Different Kinds of Care/Grooming – By Age
- Use of Handheld Powered Device for Facial Skin Care
- Dermatologist Visits
- Attitudes About Facial Skin Care Among Chinese Women
- Attitudes About Facial Skin Care Among Japanese Women
- Attitudes About Facial Skin Care Among Korean Women
- Desired Benefits From Facial Skin Care Products
- Specific Benefits Considered Most Important
- Specific Benefits That are Most Difficult to Achieve
- Satisfaction With Current Skin Care Regimen For Providing Benefits
- Satisfaction With Current Skin Care Regimen For Providing Benefits – By Age
- Facial Care Products Used in Past Year
- Number of Products Used Regularly
- Products Used Regularly For Facial Skin Care
- Products Used Everyday
- Number of Products Used For Lightening/Whitening Benefits
- Number of Products Used in Daily Regimen
- Attitudes Towards Using General Purpose Skin Care Products For Facial Skin Care
- Awareness of Facial Skin Care Brands Among Chinese Women
- Facial Skin Care Brand Usage Among Chinese Women
- Brands Used Regularly – Chinese Women By Age
- Brands Chinese Women Recall Advertising For
- Awareness of Facial Skin Care Brands Among Japanese Women
- Facial Skin Care Brand Usage Among Japanese Women
- Brands Used Regularly – Japanese Women By Age
- Brands Japanese Women Recall Advertising For
- Awareness of Facial Skin Care Brands Among Korean Women
- Facial Skin Care Brand Usage Among Korean Women
- Brands Used Regularly – Korean Women By Age
- Brands Korean Women Recall Advertising For
- Attitudes About Brand Usage
- Factors Motivating Brand Selection
- Importance of Product Characteristics
- Attitudes About Brand/Product Selection
- Evaluation of Specific Brands – China
- Evaluation of Specific Brands – Japan
- Evaluation of Specific Brands – Korea
- Purchasing Facial Skin Care Products in Sets
- Purchasing Facial Skin Care Products in Sets – By Age
- Type of Store Where Purchase Facial Skin Care Products
- Reasons For Choice of Outlet
- Amount Spent on Facial Skin Care Products
- Average Amount Spent on Facial Skin Care Products in Past Six Months – By Age
- Reading Product Labels
- Read Labels All/Most of the Time – By Age
- Ingredients Looked For on Product Labels
- Ingredients Seek to Avoid in Facial Skin Care Products
- Attitudes About Facial Skin Care Product Ingredients
- Cosmetics Used Regularly
- Frequency of Using Cosmetics
- Wear Cosmetics Everyday/Almost Everyday – By Age
- Benefits of Using Cosmetics
Full reports are available for immediate electronic delivery in PowerPoint format, the report may be purchased in its entirety, or purchased separately for each country as shown below:
-
Full, three-country package – $34,100.
-
China – $11,200.
-
Japan – $12,350.
-
S. Korea – $12,350.
(subject to New Jersey or New York sales tax where applicable)
Facial skin care continues to be a top priority for Asian women with typical regimens incorporating a large number of differing product types and brands. But savvy marketers should be careful to understand that important regional differences exist in the skin care benefits sought by women in Asia.
The 2014 International Study of Asian Women’s Facial Skin Care explores these geographic variations in China, Japan and South Korea.
SAMPLE EXCERPT AVAILABLE FOR A LIMITED TIME: we are offering one free topic from the following list. Click the link and send an email to request the topic.
Among Chinese women age 18-60 (n=609)
SOURCE REPORT DETAILS — TABLE OF CONTENTS
- Facial Skin Type
- Skin Sensitivity
- Types of Skin Problems Currently Experience
- How Women Think Their Facial Skin Compares to Others
- Where on Body Women are Spending Their Effort
- Face Washing Frequency
- Length of Time Spent on Facial Skin Care
- Where Women Learned About How to Care for Their Skin
- Learned About Facial Skin Care From the Internet
- Use Same Brands for Different Kinds of Care/Grooming
- Use Same Brands for Different Kinds of Care/Grooming – By Age
- Use of Handheld Powered Device for Facial Skin Care
- Dermatologist Visits
- Attitudes About Facial Skin Care Among Chinese Women
- Attitudes About Facial Skin Care Among Japanese Women
- Attitudes About Facial Skin Care Among Korean Women
- Desired Benefits From Facial Skin Care Products
- Specific Benefits Considered Most Important
- Specific Benefits That are Most Difficult to Achieve
- Satisfaction With Current Skin Care Regimen For Providing Benefits
- Satisfaction With Current Skin Care Regimen For Providing Benefits – By Age
- Facial Care Products Used in Past Year
- Number of Products Used Regularly
- Products Used Regularly For Facial Skin Care
- Products Used Everyday
- Number of Products Used For Lightening/Whitening Benefits
- Number of Products Used in Daily Regimen
- Attitudes Towards Using General Purpose Skin Care Products For Facial Skin Care
- Awareness of Facial Skin Care Brands Among Chinese Women
- Facial Skin Care Brand Usage Among Chinese Women
- Brands Used Regularly – Chinese Women By Age
- Brands Chinese Women Recall Advertising For
- Awareness of Facial Skin Care Brands Among Japanese Women
- Facial Skin Care Brand Usage Among Japanese Women
- Brands Used Regularly – Japanese Women By Age
- Brands Japanese Women Recall Advertising For
- Awareness of Facial Skin Care Brands Among Korean Women
- Facial Skin Care Brand Usage Among Korean Women
- Brands Used Regularly – Korean Women By Age
- Brands Korean Women Recall Advertising For
- Attitudes About Brand Usage
- Factors Motivating Brand Selection
- Importance of Product Characteristics
- Attitudes About Brand/Product Selection
- Evaluation of Specific Brands – China
- Evaluation of Specific Brands – Japan
- Evaluation of Specific Brands – Korea
- Purchasing Facial Skin Care Products in Sets
- Purchasing Facial Skin Care Products in Sets – By Age
- Type of Store Where Purchase Facial Skin Care Products
- Reasons For Choice of Outlet
- Amount Spent on Facial Skin Care Products
- Average Amount Spent on Facial Skin Care Products in Past Six Months – By Age
- Reading Product Labels
- Read Labels All/Most of the Time – By Age
- Ingredients Looked For on Product Labels
- Ingredients Seek to Avoid in Facial Skin Care Products
- Attitudes About Facial Skin Care Product Ingredients
- Cosmetics Used Regularly
- Frequency of Using Cosmetics
- Wear Cosmetics Everyday/Almost Everyday – By Age
- Benefits of Using Cosmetics
Full reports are available for immediate electronic delivery in PowerPoint format, the report may be purchased in its entirety, or purchased separately for each country as shown below:
-
Full, three-country package – $34,100.
-
China – $11,200.
-
Japan – $12,350.
-
S. Korea – $12,350.
(subject to New Jersey or New York sales tax where applicable)
