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Archive for the RESEARCH UPDATE Category

Millennial Nutrition

Millennials approach nutrition with a fresh perspective favoring unprocessed and organic foods.  When they need more than what their diet provides, they favor functional foods/beverages, vitamins packs and sports nutrition products more than older adults who typically favor traditional vitamins and dietary supplements.
The recently released 2016 Gallup Target Market Report on Millennial Nutrition examines trends spurred on by Millennials and the nutritional habits and product preferences that set Millennials apart.  These distinctions provide key insights into how nutritional product manufacturers can most successfully market to Millennials and capture the loyalty of this large generation.
Topics examined include:
  • Nutrient needs and commitment to good nutrition
  • Knowledge and confidence in their own ability to make good choices
  • Nutrition motivators
  • Trend in use of dietary supplements – vitamins, minerals, herbs, sports nutrition, etc.
  • Usage details: #taken, forms, dollar spending, etc.
  • Use of functional and fortified foods/beverages
  • Purchase habits, including online shopping for supplements
  • Clean label and ‘fresh’ orientation
  • Digital lifestyles and social media participation
  • Nutritional attitudes that set Millennials apart from older generations

Online Mattress

Purchasing mattresses via the Internet has gained a foothold among consumers and seems likely to gain in popularity.
The recently released 2016 Study of the Online Market for Mattresses is a benchmark survey that provides subscribers with measures of buyers’ motivations, the brands and types of products being purchased online, as well as online media habits and outlets patronized.  Conducted in two phases, the overall objectives were to explore…
Phase 1: General Population
  • General Internet behaviors
  • Characteristics of current mattress
  • Incidence of recent mattress purchase and whether purchased online
  • The study also includes a Price Sensitivity Analysis which explores how much target consumers are willing to pay for a mattress when purchasing it online.
  • Incidence of future purchase intentions for mattresses and likelihood of purchasing them online
  • Reasons have not purchased a mattress online and motivations to do so
Phase 2: Recent and Prospective Buyers
  • Deciding where to purchase a mattress/purchase it online
  • Brand and advertising awareness
  • Characteristics of mattress purchased/plan to purchase
  • Product selection process for mattresses purchased/plan to purchase online
  • Satisfaction with mattress purchased online
  • Social networking behaviors related to mattresses

PDF Source: Online Mattress (16036)

Contact Lens Market

The contact lens market is holding its own amid challenges related to digital lifestyles, dry eyes and the growing fashion appeal of eyeglasses.
The recently released 2016 Gallup Study of the U.S. Consumer Contact Lens Market finds the growing share of vision corrected consumers wearing both contact lenses and eyeglasses now report wearing eyeglasses for longer periods of time, while they spend fewer hours wearing their contact lenses.
A long-term trend study in its 37th year, this comprehensive study provides up-to-date insights surrounding the habits and preferences of vision corrected teens and adults, contact lens wearers and prospective buyers.
A Market Segmentation Analysis was conducted among the sample of current contact lens wearers to identify segments who share similar attitudes and behaviors regarding these products.
Section1: General Population, including Vision Corrected Teens/Adults — Online interviews completed among a national sample of 1,513 teens and adults, ages 13 and older.  The general population sample includes a sub-sample of 986 vision corrected teens and adults (wear eyeglasses and/or contact lenses to correct or improve their vision).
Section 2: Contact Lens Wearers – – Online interviews completed by 830 current contact lens wearers ages 13 and older.
Section 3: Prospective Contact Lens Wearers  – – Online interviews completed by 524 prospective contact lens wearers ages 13 and older who currently wear only eyeglasses for vision correction but express an interest in trying to wear contact lenses.

Probiotic & Prebiotic Consumer

Awareness of and efforts to consume both probiotics and prebiotics have increased since 2012 with young adults, age 18-49, responsible for virtually all growth.
The recently released 2016 Gallup Study of Probiotic & Prebiotic Consumers is the 5th in a series of consumer research surveys conducted to track consumer attitudes toward and usage of probiotics and prebiotics and their knowledge of product options available for including these ingredients in their diet.  This study is based on interviews completed among 1,300 U.S. adults and also among a subsample 800 adults making an effort to consume probiotics and/or prebiotics.  Trends are included where relevant from previous surveys.
The overall objectives of this research were to explore…
  • Efforts to consume and reasons motivating consumption of probiotics and prebiotics
  • Knowledge of probiotics and prebiotics
  • Preference for food/beverage or supplement sources of probiotics and prebiotics
  • Probiotic foods and beverages consumed, frequency of consumption and brands purchased
  • Probiotic supplements taken and use of OTC digestive health products containing probiotics
  • Satisfaction with probiotic foods/beverages and supplements/OTC digestive health products
  • Attitudes toward probiotics and prebiotics
  • Market Segmentation Analysis of probiotic consumers

An optional Mothers Survey conducted among a national sample of 500 mothers of children under age 13 to investigate the children’s market for probiotics and prebiotics is also available.  Contact us for information.

PDF Source: Probiotic & Prebiotic Consumers (16027)

 

Children’s Toothpaste

Mothers are more attentive to the ingredients in their children’s toothpaste than they were two years ago and they are increasingly making efforts to avoid artificial sweeteners, artificial dyes, artificial flavors and alcohol.
The recently released 2016 Study of Children’s Toothpaste examines mothers’ changing attitudes and habits with regard to their children’s toothpaste.
Specific objectives include:
  • Toothbrushing habits
  • Ingredient awareness and safety concerns
  • Oral health and important oral health practices
  • Need-Gap Analysis to uncover unmet needs in children’s toothpaste and identify new market opportunities
  • Market Segmentation Analysis to identify distinct segments of mothers differentiated with regard to their attitudes toward dental care and toothpaste preferences
  • The emergence of “natural” toothpaste products
  • Use of infant and toddler formula toothpastes
  • Brand usage trends, including customer loyalty
  • Professional recommendations

PDF source:  Children’s Toothpaste (15058)

Flea & Tick Control Product Market

Dog owners’ preference for natural or organic flea and tick products has grown steadily over the past decade, which may explain why some are seeking alternatives to topical drops.
The recently released 2016 Gallup Study of the Flea & Tick Control Product Market, part of a trended series of surveys, provides valuable market insights into dog and cat owners’ awareness of, usage of and attitudes toward flea and tick control products.
Overall objectives were to explore:
  • Brand awareness, usage and satisfaction
  • Types of flea and tick products ever used, used in the past season and primary product used
  • Brands used most recently for topical drops, collars, flea pills and other products
  • Concern for health risks associated with topical drops
  • Details of the purchase process: retail outlet usage, how brand and form selection is made, veterinarian vs. retail purchase, etc.
  • Reasons for product selection and anticipated changes in product use
  • Heartworm medication brand awareness and use
  • Awareness, use and interest in all-in-one medications
  • Extent of flea and tick problems and concerns
  • Social media’s influence on pet care
  • Attitudes toward fleas and ticks and prevention/treatment
  • Market Segmentation Analysis is included to divide dog and cat owners into distinct groups, each with their own unique set of attitudes impacting receptivity to flea and tick control products.

PDF source:  Flea & Tick Control Product Market (16026)

Changing Attitudes Toward Vegetarian and Flexitarian Diets & Food Choices

Flexitarians outnumber vegetarians by a ratio of 3 to 1, but both groups stand to grow substantially over the next ten years if the young adults who favor this diet stay true to their vegetarian/flexitarian habits as they age.  Vegetarians purchase many meat and dairy substitutes (veggie crumbles, veggie meatballs, frozen vegetarian meals, cheese substitutes, etc.) more often than flexitarians and admit their diet requires them to spend more time on meal preparation.  Source: 2016 Study of Changing Attitudes Toward Vegetarian and Flexitarian Diets & Food Choices

 

Online Vitamin/Supplement Shoppers

Online supplement shopping is reported by one in three supplement shoppers – – a practice most popular among heavy supplement users, big spenders, social media participants and a market segment described as “Confident Heavy Users.”  Online purchasers are lured by the wide variety of supplement types, brands, etc. more often than those who shop elsewhere.  Source: Online Vitamin-Supplement Shoppers (TM412)

Acne Products Among Teens

AcneSegThe recently released 2016 Gallup Study of the Market for Acne Products Among Teens, 4th in a trended series, is designed to help subscribers better understand teens’ skin care habits and experiences with acne and blemish treatments.

Market segmentation analysis among teen identifies five segments with nearly 4 in 10 teens falling into the two segments most in need of effective treatments products – – Unsatisfied Seekers and Frustrated Sufferers.

Specific objectives include:

  • Experiences with facial skin care products
  • Brand awareness and use of prescription acne products
  • Brand awareness and use of OTC acne products
  • Satisfaction with acne medication brand used most often
  • Details of facial cleanser use
  • Facial skin care habits
  • Skin type and severity of acne problem
  • Role of physician in acne treatment
  • Experience with acne and skin blemishes
  • Attitudes toward skin care and acne treatment
  • Market Segmentation Analysis
PDF source: Acne Products Among Teens (16005)

 

Acne Products Among Young Adults

AcneYoungAdult

Most young adults with acne use a variety of facial care products and a growing majority have come to accept the need to use multiple medications for acne.  Products on the rise include: facial cleansing brush systems, topical Rx medications, facial masks, moisturizers, etc.
The recently released 2016 Gallup Study of the Market for Acne Products Among Young Adults, 6th in a trended series, is designed to help subscribers better understand consumer skin care habits and experiences with acne and blemish treatments for the adult market.

Specific objectives include:

  • Experiences with facial skin care products
  • Brand awareness and use of prescription (Rx) acne products
  • Brand awareness and use of non-prescription (OTC) acne products
  • Satisfaction with acne medication brand used most often
  • Details of facial cleanser use
  • Facial skin care habits
  • Skin type and severity of acne problem
  • Role of physician in acne treatment
  • Experience with acne and skin blemishes
  • Attitudes toward skin care and acne treatment
  • Market Segmentation Analysis

PDF source:  Acne Products Among Young Adults (16004)