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Archive for the Food & Beverage Update Category

Hot Tea

Most hot tea drinkers have one favorite brand, but brand allegiances have shifted over the past decade with the emergence of new specialty brands. Tea drinkers are increasingly attracted to clean and green product qualities and express a growing willingness to pay more for organic and fair trade teas.

The recently released 2017 Gallup Study of HOT TEA is the 11th in a trended series initiated in 2003.  It is designed to provide directional insights into overall tea consumption among the U.S. adult population and details of hot tea habits and preferences among a targeted sample of regular hot tea drinkers.  Conducted in two phases, topics include:


  • Ÿ    Trends in consumption of hot tea and competing beverages
  • Ÿ    Incidence of drinking hot tea, overall and by season
  • Ÿ    Profile of hot tea drinkers; overall size of the hot tea market


  • Ÿ    Attitudes toward tea (taste, healthfulness, variety-seeking, etc.)
  • Ÿ    Frequency of consumption, including demographic characteristics of daily drinkers
  • Ÿ    Types of hot tea consumed, including frequency and brand; tea flavor preferences
  • Ÿ    Consumption of caffeinated vs. decaffeinated teas as well as at-home vs. away-from-home usage
  • Ÿ    Brand awareness, image and regular/most often usage
  • Ÿ    Occasions and locations for consuming hot tea
  • Ÿ    Hot tea purchase behavior
  • Ÿ    Tea preparation habits, including use of single serve brewers and preference for bagged vs. loose-leaf teas
  • Ÿ    Generational differences in hot tea choices, focused on 18-34 year old tea drinkers
  • Ÿ    Market segmentation analysis
PDF SOURCE: Hot Tea (16044)

Sports Nutrition Products

Use of sports nutrition products is on the rise, fueled especially by protein bars, RTD shakes, protein powders and coconut water.  The market has broadened to the point that a majority of adults now report use of one or more types of sports nutrition products – – most often motivated for energy, weight management, hydration and nutrient-replacement post exercise.

The recently released 2017 Gallup Study of the Market for Sports Nutrition Products, fifth in a series of surveys, is designed to investigate awareness, experience and attitudes towards this diverse category.
Topics covered include:
  • Market size and potential
  • Trends in use of sports nutrition products – supplements, bars and beverages
  • Motivations for use and benefits sought
  • Usage habits and product preferences
  • Brand awareness/use and image of selected brands
  • Overall satisfaction with brand used most often in each category as well as satisfaction with key attributes
  • Purchase habits, outlets used, including online shopping
  • Ingredients sought/avoided in sports nutrition products (supplements, bars, beverages)
  • Social media engagement overall and for sports nutrition product information
  • Fitness goals and exercise participation
  • Market Segmentation Analysis (Big Spenders But Skeptical; Fitness Committed/Brand Loyal; Fitness Laissez-Faires; Mainstream Exercisers/Users)

PDF Source: Sports Nutrition Products (16045)


Vegetarian & Flexitarian Eating Habits

A vegetarian diet is increasingly viewed as a healthier way to eat, although the flexitarian approach of limiting  meat/poultry/ fish is more common than the strict vegetarian approach.  Both groups yearn for a wider selection of meat alternative products.
Multi-sponsor Surveys’ Target Market Report on Vegetarian and Flexitarian Eating Habits explores trial, use and appeal of plant-based meat alternatives among vegetarians and flexitarians with a particular focus on how habits and perceptions differ between these two groups. The impact of age, gender and race/ethnicity on choosing to follow a vegetarian/flexitarian diet is explored, along with market size projections to 2026.
Topics covered in this research include:
  • Incidence of following a vegetarian or flexitarian diet and demographic plus health/nutrition profile of those doing so
  • Vegetarian and flexitarian eating habits, including food choices by meal occasion and past 12-month consumption of protein-rich foods and beverages
  • Satisfaction with current diet and perceived nutrient shortfalls
  • Use of dietary supplements
  • Efforts to limit meat and other animal-based foods
  • Attitudes toward/consumption of animal-based vs. plant-based proteins
  • Awareness/use of plant-based alternatives to meat, seafood, dairy, eggs
  • Attitudes toward vegetarianism, including differences by market segment
  • Considerations motivating vegetarian efforts

PDF Source: Vegetarian and Flexitarian Eating Habits (17003)

GMO’s & Their Impact on Purchase Behavior

Most consumers believe they have a right to know if the food they buy contains GMOs, yet fewer agree GMOs have been proven harmful. Learn more about consumer know-ledge and opinions regard GMOs, as well as how it impacts their shopping and product selection by purchasing the recently released 2016 Study of GMOs & Their Impact on Purchase Behavior.

Topics covered in this report include:
  • Awareness and knowledge of GMOs
  • Concerns about GMO safety
  • Efforts to avoid GMOs and demographic profile of those making strong efforts
  • Confidence in the science behind GMOs
  • Impact of GMOs on purchase behavior both for foods and beverages and for nutritional supplements (among past 12-month supplement users)
  • Willingness to pay more for non-GMO products (foods/beverages & supplements)
  • Stance on GMO restrictions/labeling
  • Attitudes toward GMOs
  • Market Segmentation Analysis, which identified five consumer segments:
    • GMO-Confused/ANTI-Regs
    • Skeptical of GMO Hype
    • Avoid GMOs
    • GMO-Confused/PRO-Regs
    • Unconcerned About GMOs
PDF Source: GMO’s & Their Impact on Purchase Behavior (16032)

Millennial Nutrition

Millennials approach nutrition with a fresh perspective favoring unprocessed and organic foods.  When they need more than what their diet provides, they favor functional foods/beverages, vitamins packs and sports nutrition products more than older adults who typically favor traditional vitamins and dietary supplements.
The recently released 2016 Gallup Target Market Report on Millennial Nutrition examines trends spurred on by Millennials and the nutritional habits and product preferences that set Millennials apart.  These distinctions provide key insights into how nutritional product manufacturers can most successfully market to Millennials and capture the loyalty of this large generation.
Topics examined include:
  • Nutrient needs and commitment to good nutrition
  • Knowledge and confidence in their own ability to make good choices
  • Nutrition motivators
  • Trend in use of dietary supplements – vitamins, minerals, herbs, sports nutrition, etc.
  • Usage details: #taken, forms, dollar spending, etc.
  • Use of functional and fortified foods/beverages
  • Purchase habits, including online shopping for supplements
  • Clean label and ‘fresh’ orientation
  • Digital lifestyles and social media participation
  • Nutritional attitudes that set Millennials apart from older generations

Probiotic & Prebiotic Consumer

Awareness of and efforts to consume both probiotics and prebiotics have increased since 2012 with young adults, age 18-49, responsible for virtually all growth.
The recently released 2016 Gallup Study of Probiotic & Prebiotic Consumers is the 5th in a series of consumer research surveys conducted to track consumer attitudes toward and usage of probiotics and prebiotics and their knowledge of product options available for including these ingredients in their diet.  This study is based on interviews completed among 1,300 U.S. adults and also among a subsample 800 adults making an effort to consume probiotics and/or prebiotics.  Trends are included where relevant from previous surveys.
The overall objectives of this research were to explore…
  • Efforts to consume and reasons motivating consumption of probiotics and prebiotics
  • Knowledge of probiotics and prebiotics
  • Preference for food/beverage or supplement sources of probiotics and prebiotics
  • Probiotic foods and beverages consumed, frequency of consumption and brands purchased
  • Probiotic supplements taken and use of OTC digestive health products containing probiotics
  • Satisfaction with probiotic foods/beverages and supplements/OTC digestive health products
  • Attitudes toward probiotics and prebiotics
  • Market Segmentation Analysis of probiotic consumers

An optional Mothers Survey conducted among a national sample of 500 mothers of children under age 13 to investigate the children’s market for probiotics and prebiotics is also available.  Contact us for information.

PDF Source: Probiotic & Prebiotic Consumers (16027)


Changing Attitudes Toward Vegetarian and Flexitarian Diets & Food Choices

Flexitarians outnumber vegetarians by a ratio of 3 to 1, but both groups stand to grow substantially over the next ten years if the young adults who favor this diet stay true to their vegetarian/flexitarian habits as they age.  Vegetarians purchase many meat and dairy substitutes (veggie crumbles, veggie meatballs, frozen vegetarian meals, cheese substitutes, etc.) more often than flexitarians and admit their diet requires them to spend more time on meal preparation.  Source: 2016 Study of Changing Attitudes Toward Vegetarian and Flexitarian Diets & Food Choices


Online Vitamin/Supplement Shoppers

Online supplement shopping is reported by one in three supplement shoppers – – a practice most popular among heavy supplement users, big spenders, social media participants and a market segment described as “Confident Heavy Users.”  Online purchasers are lured by the wide variety of supplement types, brands, etc. more often than those who shop elsewhere.  Source: Online Vitamin-Supplement Shoppers (TM412)

Nutrient Knowledge & Consumption

With a focus on fresh/unprocessed foods, consumer efforts to eat vegetables, protein, healthy fats & oils and probiotics have climbed in recent years.  This reflects growing confidence in their health benefits, as well as an understanding that no-added sugar is a more important consideration than low-fat. Source: 2015 Gallup Study of Nutrient Knowledge & Consumption


Breakfast rivals dinner as the meal adults consider “healthiest,” which demonstrates the growing need for healthful breakfast food/beverage options.  Millennials, who have recently shifted towards more at-home breakfasts, are the age group most interested in quick, easy-to-prepare options, but they also want clean, organic, non-GMO, etc.  Source: Gallup Study of Breakfast (2014)