Call Us: 1-609-924-7772

Archive for the Consumer Goods & Services Update Category

Travel Agents Knowledge and Attitudes Concerning Cruise Lines

Discover where your cruise line fits in today’s ocean cruise market.  This long-running study tracks competitive brand positioning information and insights into travel agent influence on customers’ decision to take a cruise and which line/ship to sail for various destinations and types of customers.  Among travel agents with customers who specified a line/ship they wanted to book, destination/itinerary/ports-of-call reached a record high as a reason for selecting a cruise line.

While the report is being finalized, purchase a pre-publication chapter for a special price of $1,000. And the purchase price will be subtracted from the final price if you purchase the entire report when published.  This special price is only available before the publication dead line of May 1, 2018.

Phase 1

Chapter 1: Cruise Merchandising

Chapter 2: Cruise Line Awareness/Booking Activity

Chapter 3: Group Cruises/Incentive Cruises

Chapter 4: Cruise Advertising

Chapter 5: Image of Cruise Lines

Chapter 6: Cruise Line Ratings Would Recommend to Customers

 Phase II

Chapter I: State of the Cruise Industry

Chapter II: Cruise Line Bookings

Chapter III: Cooperative Advertising and Promotions

Chapter IV: Cruise Line Websites and Reservation Systems

 

 

 

Online Mattress

Purchasing mattresses via the Internet has gained a foothold among consumers and seems likely to gain in popularity.
The recently released 2016 Study of the Online Market for Mattresses is a benchmark survey that provides subscribers with measures of buyers’ motivations, the brands and types of products being purchased online, as well as online media habits and outlets patronized.  Conducted in two phases, the overall objectives were to explore…
Phase 1: General Population
  • General Internet behaviors
  • Characteristics of current mattress
  • Incidence of recent mattress purchase and whether purchased online
  • The study also includes a Price Sensitivity Analysis which explores how much target consumers are willing to pay for a mattress when purchasing it online.
  • Incidence of future purchase intentions for mattresses and likelihood of purchasing them online
  • Reasons have not purchased a mattress online and motivations to do so
Phase 2: Recent and Prospective Buyers
  • Deciding where to purchase a mattress/purchase it online
  • Brand and advertising awareness
  • Characteristics of mattress purchased/plan to purchase
  • Product selection process for mattresses purchased/plan to purchase online
  • Satisfaction with mattress purchased online
  • Social networking behaviors related to mattresses

PDF Source: Online Mattress (16036)