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Travel Agents Knowledge and Attitudes Concerning Cruise Lines

Discover where your cruise line fits in today’s ocean cruise market.  This long-running study tracks competitive brand positioning information and insights into travel agent influence on customers’ decision to take a cruise and which line/ship to sail for various destinations and types of customers.  Among travel agents with customers who specified a line/ship they wanted to book, destination/itinerary/ports-of-call reached a record high as a reason for selecting a cruise line.

While the report is being finalized, purchase a pre-publication chapter for a special price of $1,000. And the purchase price will be subtracted from the final price if you purchase the entire report when published.  This special price is only available before the publication dead line of May 1, 2018.

Phase 1

Chapter 1: Cruise Merchandising

Chapter 2: Cruise Line Awareness/Booking Activity

Chapter 3: Group Cruises/Incentive Cruises

Chapter 4: Cruise Advertising

Chapter 5: Image of Cruise Lines

Chapter 6: Cruise Line Ratings Would Recommend to Customers

 Phase II

Chapter I: State of the Cruise Industry

Chapter II: Cruise Line Bookings

Chapter III: Cooperative Advertising and Promotions

Chapter IV: Cruise Line Websites and Reservation Systems