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Archive for the Beauty & Personal Care Update Category

Market for “Manscaping” Up Sharply

A sleek, toned and hair free body isn’t only popular among women; men are increasingly catching onto this trend. Now, a sizeable proportion of men (39%) reports removing body hair below the neck (aka “manscaping”) at some point, up from only one in twenty men (6%) in 2005, according to Multi-sponsor Surveys, Inc. These findings are part of Multi-sponsor’s 2014 Study of Men’s Grooming Appliances and Tools, released today by the Princeton, NJ-based market research firm.Manscaping graph 1

Who is manscaping and why?

The “manscaping” trend is sharply skewed toward Millennials and Hispanic men, with the majority of Millennials and Hispanic men (57% and 58%, respectively) reporting body hair removal. For these men, it is just part of their total grooming routine, with the majority agreeing that “removing body hair helps a man look and feel well-groomed.” Trends suggest this practice is beginning to catch on among older men too.

Manscaping graph 2

How and what areas of the body?

Blade razors are the most popular tool for removing body hair, with disposables and refillable blades equally popular. The electric razor is the next most popular tool. Currently, use of the body razor –a product designed specifically for body hair removal—is very low comparatively.

The groin is the most common area for male body hair removal, followed by the chest and underarms. Removing underarm hair appears to be the latest trend in male body hair removal as it shows the greatest increase in the past couple of years.

Market Growth Projections

The increase in body hair removal among all age groups, as noted above, suggest that men are continuing to remove body hair even as they age. If this pattern continues, the men’s hair removal market could experience explosive growth over the next ten years. According to Cherie Godbold, Account Executive for Beauty & Personal Care Research at Multi-sponsor Surveys, “This trend suggests the men’s hair removal market is ripe for new products to facilitate body hair removal and after-care products to sooth and enhance skin’s appearance.”

More information about this study contact Cheryl Godbold or call 609 924-7772.

Source data was compiled from:

The 2014 Study of Men’s Grooming Appliances and Tools, second in a trended series, conducted by Multi-sponsor Surveys, Inc., Princeton, New Jersey. Interviewing was conducted in May 2014 via online interviews among a national sample of 1,172 men age 18 and older. Men’s Grooming Appliances (14004)

Women Warming Up to Cosmeceutical Treatments

Nearly one in five (18%) American women have undergone one or more non-surgical cosmetic treatments, an increase of four percentage points in two years, according to Multi-sponsor Surveys’ 2013 Cosmeceutical Update.   In this study conducted in April 2013 among a national sample of 804 adult women, the four most commonly used cosmeceutical treatments were: laser hair removal (9%), micro-dermabrasion (8%), chemical/glycolic peels (8%) and eye lash growth enhancement (7%).

And 4% of the women had injectable wrinkle filler or relaxer treatments.   Use of injectable wrinkle treatment peaks among women 45-54 years old, while eye lash growth treatments are most commonly reported by 18-34 year olds.

Trends show non-surgical cosmetic procedures gaining in popularity over the past two years post-recession:

  • The proportion of women who have undergone one or more such procedures increased from 14% in 2011 to 18% in 2013.
  • Women who have had treatments are also reporting a greater variety of procedures, up from an average of 1.5 different procedures in 2011 to 2.4 procedures in 2013.
  • Eyelash growth enhancement is the procedure that increased in use by the widest margin since 2011 (up from 2% to 7% currently).


According to Cheryl Godbold, Account Executive for Beauty & Personal Care Research at Multi-sponsor Surveys, “These trends are very encouraging for the cosmeceutical industry, especially since women who have had these procedures are the strongest candidates for having repeat or new procedures in the coming year.”

More information about this study contact Cheryl Godbold or call 609 924-7772.

Source Data was compiled from:
Multi-sponsor Surveys’ Cosmeceutical Update – – conducted in April 2013 via online interviews among a national sample of 804 adult women in the U.S. to update key trends from The 2011 Study of Cosmeceuticals.

 

American Women Lag Behind Brazilians in Bikini Hair Removal

Roughly one out of two American women are now removing hair from their genital/bikini area according to Multi-sponsor Surveys’ Study of the Women’s Intimate Care Market, however this practice is most common among young women. In this study conducted in May/June 2013 among a national sample of 600+ adult women in the U.S., 80% of all 18-34 year old women reported removal of genital/bikini hair, as did 64% of 35-49 year old women, but only 19% of women age 50+.

While removal of bikini area hair is a growing trend in the U.S., Brazilian women are at the forefront of this trend and maintain this practice as they age. In each age group, Brazilian women are more likely to remove genital/bikini hair than American women. This difference is most pronounced among women age 50 and older – – 65% of Brazilian women in this age group still remove genital/bikini hair vs. only 19% of American women this age.

Removal Methods Differ As Well.  

Among women who remove genital/bikini hair, Americans rely primarily on a blade razor, whereas Brazilians are far more likely to wax (46% vs. 6% in the U.S.).   American women’s preference for blade razors for genital/bikini hair removal leads to greater problems with razor burn, bumps and nicks or cuts after hair removal than is reported in Brazil.

 

 

According to Pat Guenther, V.P. at Multi-sponsor Surveys, “American women who are committed to removing genital/bikini hair might learn from Brazilian women and try bikini waxing or else manufacturers should develop more specialized bikini hair removal products and/or after-shave topical products.”

 

For more information about this study visit Intimate Care Research website or contact Pat Guenther or 609 924-7772.

 

Source Data was compiled from:

 The 2013 Study of the Women’s Intimate Care Market — conducted in May/June 2013 via online interviews among national samples of adult women in the U.S. (n=600+), Brazil (n=500+) and Western Europe (n=1,200+).