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Archive for the Beauty & Personal Care Update Category

Contact Lens Market

The contact lens market is holding its own amid challenges related to digital lifestyles, dry eyes and the growing fashion appeal of eyeglasses.
The recently released 2016 Gallup Study of the U.S. Consumer Contact Lens Market finds the growing share of vision corrected consumers wearing both contact lenses and eyeglasses now report wearing eyeglasses for longer periods of time, while they spend fewer hours wearing their contact lenses.
A long-term trend study in its 37th year, this comprehensive study provides up-to-date insights surrounding the habits and preferences of vision corrected teens and adults, contact lens wearers and prospective buyers.
A Market Segmentation Analysis was conducted among the sample of current contact lens wearers to identify segments who share similar attitudes and behaviors regarding these products.
Section1: General Population, including Vision Corrected Teens/Adults — Online interviews completed among a national sample of 1,513 teens and adults, ages 13 and older.  The general population sample includes a sub-sample of 986 vision corrected teens and adults (wear eyeglasses and/or contact lenses to correct or improve their vision).
Section 2: Contact Lens Wearers – – Online interviews completed by 830 current contact lens wearers ages 13 and older.
Section 3: Prospective Contact Lens Wearers  – – Online interviews completed by 524 prospective contact lens wearers ages 13 and older who currently wear only eyeglasses for vision correction but express an interest in trying to wear contact lenses.

Children’s Toothpaste

Mothers are more attentive to the ingredients in their children’s toothpaste than they were two years ago and they are increasingly making efforts to avoid artificial sweeteners, artificial dyes, artificial flavors and alcohol.
The recently released 2016 Study of Children’s Toothpaste examines mothers’ changing attitudes and habits with regard to their children’s toothpaste.
Specific objectives include:
  • Toothbrushing habits
  • Ingredient awareness and safety concerns
  • Oral health and important oral health practices
  • Need-Gap Analysis to uncover unmet needs in children’s toothpaste and identify new market opportunities
  • Market Segmentation Analysis to identify distinct segments of mothers differentiated with regard to their attitudes toward dental care and toothpaste preferences
  • The emergence of “natural” toothpaste products
  • Use of infant and toddler formula toothpastes
  • Brand usage trends, including customer loyalty
  • Professional recommendations

PDF source:  Children’s Toothpaste (15058)

Acne Products Among Teens

AcneSegThe recently released 2016 Gallup Study of the Market for Acne Products Among Teens, 4th in a trended series, is designed to help subscribers better understand teens’ skin care habits and experiences with acne and blemish treatments.

Market segmentation analysis among teen identifies five segments with nearly 4 in 10 teens falling into the two segments most in need of effective treatments products – – Unsatisfied Seekers and Frustrated Sufferers.

Specific objectives include:

  • Experiences with facial skin care products
  • Brand awareness and use of prescription acne products
  • Brand awareness and use of OTC acne products
  • Satisfaction with acne medication brand used most often
  • Details of facial cleanser use
  • Facial skin care habits
  • Skin type and severity of acne problem
  • Role of physician in acne treatment
  • Experience with acne and skin blemishes
  • Attitudes toward skin care and acne treatment
  • Market Segmentation Analysis
PDF source: Acne Products Among Teens (16005)

 

Acne Products Among Young Adults

AcneYoungAdult

Most young adults with acne use a variety of facial care products and a growing majority have come to accept the need to use multiple medications for acne.  Products on the rise include: facial cleansing brush systems, topical Rx medications, facial masks, moisturizers, etc.
The recently released 2016 Gallup Study of the Market for Acne Products Among Young Adults, 6th in a trended series, is designed to help subscribers better understand consumer skin care habits and experiences with acne and blemish treatments for the adult market.

Specific objectives include:

  • Experiences with facial skin care products
  • Brand awareness and use of prescription (Rx) acne products
  • Brand awareness and use of non-prescription (OTC) acne products
  • Satisfaction with acne medication brand used most often
  • Details of facial cleanser use
  • Facial skin care habits
  • Skin type and severity of acne problem
  • Role of physician in acne treatment
  • Experience with acne and skin blemishes
  • Attitudes toward skin care and acne treatment
  • Market Segmentation Analysis

PDF source:  Acne Products Among Young Adults (16004)

 

Market for “Manscaping” Up Sharply

A sleek, toned and hair free body isn’t only popular among women; men are increasingly catching onto this trend. Now, a sizeable proportion of men (39%) reports removing body hair below the neck (aka “manscaping”) at some point, up from only one in twenty men (6%) in 2005, according to Multi-sponsor Surveys, Inc. These findings are part of Multi-sponsor’s 2014 Study of Men’s Grooming Appliances and Tools, released today by the Princeton, NJ-based market research firm.Manscaping graph 1

Who is manscaping and why?

The “manscaping” trend is sharply skewed toward Millennials and Hispanic men, with the majority of Millennials and Hispanic men (57% and 58%, respectively) reporting body hair removal. For these men, it is just part of their total grooming routine, with the majority agreeing that “removing body hair helps a man look and feel well-groomed.” Trends suggest this practice is beginning to catch on among older men too.

Manscaping graph 2

How and what areas of the body?

Blade razors are the most popular tool for removing body hair, with disposables and refillable blades equally popular. The electric razor is the next most popular tool. Currently, use of the body razor –a product designed specifically for body hair removal—is very low comparatively.

The groin is the most common area for male body hair removal, followed by the chest and underarms. Removing underarm hair appears to be the latest trend in male body hair removal as it shows the greatest increase in the past couple of years.

Market Growth Projections

The increase in body hair removal among all age groups, as noted above, suggest that men are continuing to remove body hair even as they age. If this pattern continues, the men’s hair removal market could experience explosive growth over the next ten years. According to Cherie Godbold, Account Executive for Beauty & Personal Care Research at Multi-sponsor Surveys, “This trend suggests the men’s hair removal market is ripe for new products to facilitate body hair removal and after-care products to sooth and enhance skin’s appearance.”

More information about this study contact Cheryl Godbold or call 609 924-7772.

Source data was compiled from:

The 2014 Study of Men’s Grooming Appliances and Tools, second in a trended series, conducted by Multi-sponsor Surveys, Inc., Princeton, New Jersey. Interviewing was conducted in May 2014 via online interviews among a national sample of 1,172 men age 18 and older. Men’s Grooming Appliances (14004)