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Archive for the Beauty & Personal Care Update Category

Deodorant & Body Spray

The recently released 2017 Gallup Study of the Market for Deodorant & Body Spray examines the current market for deodorant products and body sprays among men and women, focusing in on changes that have occurred in usage habits, product preferences and expectations over the past few years.
Key Insights Include:
  • Incidence/frequency of use of AP/DO, body spray
  • Types/forms of AP/DO use regularly
  • Brand usage for AP/DO and body sprays
  • Brand satisfaction and loyalty
  • Details of body spray usage habits (among users)
  • Attitudes about body odor
  • Product selection criteria for AP/DO, body sprays
  • Retail outlet usage and shopping habits
  • Personal grooming habits/use of other deodorizers
Key Analytics:
  • Market Segmentation Analysis: to identify how men and women segment based on attitudes towards personal grooming and AP/DO
  • Key Driver Analysis:  to uncover the most important factors when purchasing AP/DO, body spray

PDF Source: Deodorant & Body Spray (16043)

Contact Lens Market

The contact lens market is holding its own amid challenges related to digital lifestyles, dry eyes and the growing fashion appeal of eyeglasses.
The recently released 2016 Gallup Study of the U.S. Consumer Contact Lens Market finds the growing share of vision corrected consumers wearing both contact lenses and eyeglasses now report wearing eyeglasses for longer periods of time, while they spend fewer hours wearing their contact lenses.
A long-term trend study in its 37th year, this comprehensive study provides up-to-date insights surrounding the habits and preferences of vision corrected teens and adults, contact lens wearers and prospective buyers.
A Market Segmentation Analysis was conducted among the sample of current contact lens wearers to identify segments who share similar attitudes and behaviors regarding these products.
Section1: General Population, including Vision Corrected Teens/Adults — Online interviews completed among a national sample of 1,513 teens and adults, ages 13 and older.  The general population sample includes a sub-sample of 986 vision corrected teens and adults (wear eyeglasses and/or contact lenses to correct or improve their vision).
Section 2: Contact Lens Wearers – – Online interviews completed by 830 current contact lens wearers ages 13 and older.
Section 3: Prospective Contact Lens Wearers  – – Online interviews completed by 524 prospective contact lens wearers ages 13 and older who currently wear only eyeglasses for vision correction but express an interest in trying to wear contact lenses.

Children’s Toothpaste

Mothers are more attentive to the ingredients in their children’s toothpaste than they were two years ago and they are increasingly making efforts to avoid artificial sweeteners, artificial dyes, artificial flavors and alcohol.
The recently released 2016 Study of Children’s Toothpaste examines mothers’ changing attitudes and habits with regard to their children’s toothpaste.
Specific objectives include:
  • Toothbrushing habits
  • Ingredient awareness and safety concerns
  • Oral health and important oral health practices
  • Need-Gap Analysis to uncover unmet needs in children’s toothpaste and identify new market opportunities
  • Market Segmentation Analysis to identify distinct segments of mothers differentiated with regard to their attitudes toward dental care and toothpaste preferences
  • The emergence of “natural” toothpaste products
  • Use of infant and toddler formula toothpastes
  • Brand usage trends, including customer loyalty
  • Professional recommendations

PDF source:  Children’s Toothpaste (15058)