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Archive for the RESEARCH UPDATE Category

Eye Health in the Digital Age (16053)

Long hours in front of digital media is the new normal, leading 2 out of 3 adults to experience symptoms of eye strain attributable to digital media exposure. Yet most digital eye strain sufferers have not consulted an eye care professional and had the benefit of professional advice.

The recently released 2017 U.S. Study of Eye Health in the Digital Age is the 5th in a series of trended surveys designed to provide a broad overview of consumer knowledge and practices surrounding vision care, eye symptoms/diseases, treatment and prevention. It also tracks changing attitudes toward eye health, including issues related to the use of digital devices.

The overall objectives of the study were to explore . . .

  • Eye health knowledge/concerns
  • Practices/actions to protect eye health
  • Awareness/consumption of nutrients & foods for eye health benefits
  • Eye problems/diseases experienced
  • Digital eyestrain and time spent with digital devices
  • Impact of digital media exposure on eye health and treatment
  • Vision correction needs/choices and interest in computer eyewear
  • Use of eye care products, including eye health supplements as well as artificial tears, eye drops, ocular vitamins and eye wipes
  • Professional eye care/advice
  • Eye surgery – – history and interest
  • Changing attitudes toward eye health, vision correction and treatment strategies
  • Market Segmentation Analysis included to identify key consumer groups who each share a unique approach to  the issue of eye health, focused on digital-related eyestrain and potential treatment strategies.

PDF Source: Eye Health in the Digital Age (16053)

Hot Tea

Most hot tea drinkers have one favorite brand, but brand allegiances have shifted over the past decade with the emergence of new specialty brands. Tea drinkers are increasingly attracted to clean and green product qualities and express a growing willingness to pay more for organic and fair trade teas.

The recently released 2017 Gallup Study of HOT TEA is the 11th in a trended series initiated in 2003.  It is designed to provide directional insights into overall tea consumption among the U.S. adult population and details of hot tea habits and preferences among a targeted sample of regular hot tea drinkers.  Conducted in two phases, topics include:


  • Ÿ    Trends in consumption of hot tea and competing beverages
  • Ÿ    Incidence of drinking hot tea, overall and by season
  • Ÿ    Profile of hot tea drinkers; overall size of the hot tea market


  • Ÿ    Attitudes toward tea (taste, healthfulness, variety-seeking, etc.)
  • Ÿ    Frequency of consumption, including demographic characteristics of daily drinkers
  • Ÿ    Types of hot tea consumed, including frequency and brand; tea flavor preferences
  • Ÿ    Consumption of caffeinated vs. decaffeinated teas as well as at-home vs. away-from-home usage
  • Ÿ    Brand awareness, image and regular/most often usage
  • Ÿ    Occasions and locations for consuming hot tea
  • Ÿ    Hot tea purchase behavior
  • Ÿ    Tea preparation habits, including use of single serve brewers and preference for bagged vs. loose-leaf teas
  • Ÿ    Generational differences in hot tea choices, focused on 18-34 year old tea drinkers
  • Ÿ    Market segmentation analysis
PDF SOURCE: Hot Tea (16044)

Shifting Patterns in Women’s Hygiene & Grooming (TM)

Women as a whole have begun showering and washing their hair less frequently during the past two decades or so, with many of them individually acknowledging that they have begun showering less in the past few years.

Multi-sponsor Surveys’ 2017 Target Market Report on Shifting Patterns in Women’s Hygiene examines the factors potentially motivating women to shower and wash their hair less often, and the extent to which these shifting trends impact the use of women’s haircare and grooming products.

Key topics include:

  • Shower and hair washing frequencies among different demographics
  • Health concerns and attitudes shared by those washing less frequently
  • Perceived benefits of showering less
  • Influence of hair style trends on frequency of hair washing
  • Effects on frequency of hair appliance usage





I. Overview: Trends and Demographics

II. Benefits of Showering/Washing Less Frequently

III. Hair Styles and Appliances

IV. Alternative Freshening Habits


cost: $4,300.  (subject to New Jersey or New York sales tax where applicable)
Electronic deliverables:

  • Summary Report (in PowerPoint) includes Key Findings section
  • Follow by Detail Sections including graphs and charts depicting survey findings.

Challenges & Opportunities for the Contact Lens Market

The contact lens market is challenged by wearers’ flagging loyalty that may be traced to problems related to digital screen time, dry eyes, comfort or even the growing fashion appeal of eye glasses. This new report also highlights marketing opportunities, such as multi-focal contact lenses (see graph) by compiling relevant findings from 5 recently completed eye health and vision care studies. 
Multi-sponsor Surveys’ Target Market Report on Challenges & Opportunities for the Contact Lens Market examines trends to provide in-depth analysis of the extent to which various factors are impacting the contact lens market.
Specifically this report examines:
  • Demographic shifts – – aging population and Hispanic market growth
  • Changing attitudes toward fashion appeal of eyeglasses
  • New directions – – how Millennials are shifting the market
  • Motives that initiated use of contact lens
  • Reasons for abandoning contact lenses
  • Impact of digital lifestyles on eye wear selection
  • Eye health and dry eye symptoms impacting contact lens market
  • Contact lens satisfaction and wearers’ future plans
  • Market potential among eyeglass wearers

PDF source: Challenges & Opportunities for the Contact Lens Market (16038)

Deodorant & Body Spray

The recently released 2017 Gallup Study of the Market for Deodorant & Body Spray examines the current market for deodorant products and body sprays among men and women, focusing in on changes that have occurred in usage habits, product preferences and expectations over the past few years.
Key Insights Include:
  • Incidence/frequency of use of AP/DO, body spray
  • Types/forms of AP/DO use regularly
  • Brand usage for AP/DO and body sprays
  • Brand satisfaction and loyalty
  • Details of body spray usage habits (among users)
  • Attitudes about body odor
  • Product selection criteria for AP/DO, body sprays
  • Retail outlet usage and shopping habits
  • Personal grooming habits/use of other deodorizers
Key Analytics:
  • Market Segmentation Analysis: to identify how men and women segment based on attitudes towards personal grooming and AP/DO
  • Key Driver Analysis:  to uncover the most important factors when purchasing AP/DO, body spray

PDF Source: Deodorant & Body Spray (16043)

Sports Nutrition Products

Use of sports nutrition products is on the rise, fueled especially by protein bars, RTD shakes, protein powders and coconut water.  The market has broadened to the point that a majority of adults now report use of one or more types of sports nutrition products – – most often motivated for energy, weight management, hydration and nutrient-replacement post exercise.

The recently released 2017 Gallup Study of the Market for Sports Nutrition Products, fifth in a series of surveys, is designed to investigate awareness, experience and attitudes towards this diverse category.
Topics covered include:
  • Market size and potential
  • Trends in use of sports nutrition products – supplements, bars and beverages
  • Motivations for use and benefits sought
  • Usage habits and product preferences
  • Brand awareness/use and image of selected brands
  • Overall satisfaction with brand used most often in each category as well as satisfaction with key attributes
  • Purchase habits, outlets used, including online shopping
  • Ingredients sought/avoided in sports nutrition products (supplements, bars, beverages)
  • Social media engagement overall and for sports nutrition product information
  • Fitness goals and exercise participation
  • Market Segmentation Analysis (Big Spenders But Skeptical; Fitness Committed/Brand Loyal; Fitness Laissez-Faires; Mainstream Exercisers/Users)

PDF Source: Sports Nutrition Products (16045)


Vegetarian & Flexitarian Eating Habits

A vegetarian diet is increasingly viewed as a healthier way to eat, although the flexitarian approach of limiting  meat/poultry/ fish is more common than the strict vegetarian approach.  Both groups yearn for a wider selection of meat alternative products.
Multi-sponsor Surveys’ Target Market Report on Vegetarian and Flexitarian Eating Habits explores trial, use and appeal of plant-based meat alternatives among vegetarians and flexitarians with a particular focus on how habits and perceptions differ between these two groups. The impact of age, gender and race/ethnicity on choosing to follow a vegetarian/flexitarian diet is explored, along with market size projections to 2026.
Topics covered in this research include:
  • Incidence of following a vegetarian or flexitarian diet and demographic plus health/nutrition profile of those doing so
  • Vegetarian and flexitarian eating habits, including food choices by meal occasion and past 12-month consumption of protein-rich foods and beverages
  • Satisfaction with current diet and perceived nutrient shortfalls
  • Use of dietary supplements
  • Efforts to limit meat and other animal-based foods
  • Attitudes toward/consumption of animal-based vs. plant-based proteins
  • Awareness/use of plant-based alternatives to meat, seafood, dairy, eggs
  • Attitudes toward vegetarianism, including differences by market segment
  • Considerations motivating vegetarian efforts

PDF Source: Vegetarian and Flexitarian Eating Habits (17003)

Adult Patient Study of Asthma Medications

Brand shares have shifted considerably over the years as nearly half of all adult asthma Rx medication users report switching to a new brand within the past two years. An even larger proportion of asthma medicators express interest in trying new medications in the future.

The recently released 2017 Adult Patient Study of Asthma Medications, 5th in a continuing series of surveys, is designed to provide invaluable insights into adult asthma sufferers’ awareness, usage and attitudes toward prescription and OTC asthma medication. Conducted in two phases, the overall objectives were to explore:

Phase I – General Population Survey

  • Incidence of asthma among adults and other household members
  • Whether asthma was diagnosed by a physician
  • Use of medication for asthma

Phase II – Survey Among Adult Asthmatics Taking Medication

  • Asthma history, symptoms and triggers
  • Severity of asthma
  • Treatment, including use of Rx and non-Rx medications, diet and role of physician
  • Brand awareness and usage, including brand switching and loyalty
  • Changing attitudes towards asthma
  • Market segmentation analysis to provide insights on how asthma medicators segment along attitudinal dimensions.

PDF Source: Adult Patient Study of Asthma Medications (16048)

GMO’s & Their Impact on Purchase Behavior

Most consumers believe they have a right to know if the food they buy contains GMOs, yet fewer agree GMOs have been proven harmful. Learn more about consumer know-ledge and opinions regard GMOs, as well as how it impacts their shopping and product selection by purchasing the recently released 2016 Study of GMOs & Their Impact on Purchase Behavior.

Topics covered in this report include:
  • Awareness and knowledge of GMOs
  • Concerns about GMO safety
  • Efforts to avoid GMOs and demographic profile of those making strong efforts
  • Confidence in the science behind GMOs
  • Impact of GMOs on purchase behavior both for foods and beverages and for nutritional supplements (among past 12-month supplement users)
  • Willingness to pay more for non-GMO products (foods/beverages & supplements)
  • Stance on GMO restrictions/labeling
  • Attitudes toward GMOs
  • Market Segmentation Analysis, which identified five consumer segments:
    • GMO-Confused/ANTI-Regs
    • Skeptical of GMO Hype
    • Avoid GMOs
    • GMO-Confused/PRO-Regs
    • Unconcerned About GMOs
PDF Source: GMO’s & Their Impact on Purchase Behavior (16032)

Millennial Nutrition

Millennials approach nutrition with a fresh perspective favoring unprocessed and organic foods.  When they need more than what their diet provides, they favor functional foods/beverages, vitamins packs and sports nutrition products more than older adults who typically favor traditional vitamins and dietary supplements.
The recently released 2016 Gallup Target Market Report on Millennial Nutrition examines trends spurred on by Millennials and the nutritional habits and product preferences that set Millennials apart.  These distinctions provide key insights into how nutritional product manufacturers can most successfully market to Millennials and capture the loyalty of this large generation.
Topics examined include:
  • Nutrient needs and commitment to good nutrition
  • Knowledge and confidence in their own ability to make good choices
  • Nutrition motivators
  • Trend in use of dietary supplements – vitamins, minerals, herbs, sports nutrition, etc.
  • Usage details: #taken, forms, dollar spending, etc.
  • Use of functional and fortified foods/beverages
  • Purchase habits, including online shopping for supplements
  • Clean label and ‘fresh’ orientation
  • Digital lifestyles and social media participation
  • Nutritional attitudes that set Millennials apart from older generations