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Archive for the Research Calendar Category

Shifting Patterns in Women’s Hygiene & Grooming (TM)

Women as a whole have begun showering and washing their hair less frequently during the past two decades or so, with many of them individually acknowledging that they have begun showering less in the past few years.

Multi-sponsor Surveys’ 2017 Target Market Report on Shifting Patterns in Women’s Hygiene examines the factors potentially motivating women to shower and wash their hair less often, and the extent to which these shifting trends impact the use of women’s haircare and grooming products.

Key topics include:

  • Shower and hair washing frequencies among different demographics
  • Health concerns and attitudes shared by those washing less frequently
  • Perceived benefits of showering less
  • Influence of hair style trends on frequency of hair washing
  • Effects on frequency of hair appliance usage

 

REPORT CONTENTS

INTRODUCTION

METHODOLOGY

I. Overview: Trends and Demographics

II. Benefits of Showering/Washing Less Frequently

III. Hair Styles and Appliances

IV. Alternative Freshening Habits

COST AND DELIVERABLES

cost: $4,300.  (subject to New Jersey or New York sales tax where applicable)
Electronic deliverables:

  • Summary Report (in PowerPoint) includes Key Findings section
  • Follow by Detail Sections including graphs and charts depicting survey findings.

Challenges & Opportunities for the Contact Lens Market

The contact lens market is challenged by wearers’ flagging loyalty that may be traced to problems related to digital screen time, dry eyes, comfort or even the growing fashion appeal of eye glasses. This new report also highlights marketing opportunities, such as multi-focal contact lenses (see graph) by compiling relevant findings from 5 recently completed eye health and vision care studies. 
Multi-sponsor Surveys’ Target Market Report on Challenges & Opportunities for the Contact Lens Market examines trends to provide in-depth analysis of the extent to which various factors are impacting the contact lens market.
Specifically this report examines:
  • Demographic shifts – – aging population and Hispanic market growth
  • Changing attitudes toward fashion appeal of eyeglasses
  • New directions – – how Millennials are shifting the market
  • Motives that initiated use of contact lens
  • Reasons for abandoning contact lenses
  • Impact of digital lifestyles on eye wear selection
  • Eye health and dry eye symptoms impacting contact lens market
  • Contact lens satisfaction and wearers’ future plans
  • Market potential among eyeglass wearers

PDF source: Challenges & Opportunities for the Contact Lens Market (16038)

Millennial Nutrition

Millennials approach nutrition with a fresh perspective favoring unprocessed and organic foods.  When they need more than what their diet provides, they favor functional foods/beverages, vitamins packs and sports nutrition products more than older adults who typically favor traditional vitamins and dietary supplements.
The recently released 2016 Gallup Target Market Report on Millennial Nutrition examines trends spurred on by Millennials and the nutritional habits and product preferences that set Millennials apart.  These distinctions provide key insights into how nutritional product manufacturers can most successfully market to Millennials and capture the loyalty of this large generation.
Topics examined include:
  • Nutrient needs and commitment to good nutrition
  • Knowledge and confidence in their own ability to make good choices
  • Nutrition motivators
  • Trend in use of dietary supplements – vitamins, minerals, herbs, sports nutrition, etc.
  • Usage details: #taken, forms, dollar spending, etc.
  • Use of functional and fortified foods/beverages
  • Purchase habits, including online shopping for supplements
  • Clean label and ‘fresh’ orientation
  • Digital lifestyles and social media participation
  • Nutritional attitudes that set Millennials apart from older generations