A sleek, toned and hair free body isn’t only popular among women; men are increasingly catching onto this trend. Now, a sizeable proportion of men (39%) reports removing body hair below the neck (aka “manscaping”) at some point, up from only one in twenty men (6%) in 2005, according to Multi-sponsor Surveys, Inc. These findings are part of Multi-sponsor’s 2014 Study of Men’s Grooming Appliances and Tools, released today by the Princeton, NJ-based market research firm.
Who is manscaping and why?
The “manscaping” trend is sharply skewed toward Millennials and Hispanic men, with the majority of Millennials and Hispanic men (57% and 58%, respectively) reporting body hair removal. For these men, it is just part of their total grooming routine, with the majority agreeing that “removing body hair helps a man look and feel well-groomed.” Trends suggest this practice is beginning to catch on among older men too.
How and what areas of the body?
Blade razors are the most popular tool for removing body hair, with disposables and refillable blades equally popular. The electric razor is the next most popular tool. Currently, use of the body razor –a product designed specifically for body hair removal—is very low comparatively.
The groin is the most common area for male body hair removal, followed by the chest and underarms. Removing underarm hair appears to be the latest trend in male body hair removal as it shows the greatest increase in the past couple of years.
Market Growth Projections
The increase in body hair removal among all age groups, as noted above, suggest that men are continuing to remove body hair even as they age. If this pattern continues, the men’s hair removal market could experience explosive growth over the next ten years. According to Cherie Godbold, Account Executive for Beauty & Personal Care Research at Multi-sponsor Surveys, “This trend suggests the men’s hair removal market is ripe for new products to facilitate body hair removal and after-care products to sooth and enhance skin’s appearance.”
More information about this study contact Cheryl Godbold or call 609 924-7772.
Source data was compiled from:
The 2014 Study of Men’s Grooming Appliances and Tools, second in a trended series, conducted by Multi-sponsor Surveys, Inc., Princeton, New Jersey. Interviewing was conducted in May 2014 via online interviews among a national sample of 1,172 men age 18 and older. Men’s Grooming Appliances (14004)