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European Women’s Facial Skin Care

Findings from our 2015 European Women’s Facial Skin Care study indicate European women appear to be open to experimenting with new/different facial skin care brands.

This benchmark study explores the facial skin care product needs and preferences of women living in five European countries: France, Germany, Italy. Spain and the United Kingdom.  The study examines facial skin care habits, practices and attitudes among women, aged 18 and older.

Specific objectives of this research: 

  • Commitment to beauty and facial skin care
  • Facial skin care concerns and needs
  • Benefit attributes sought in facial skin care products
  • Facial skin care regimen and product use
  • Brand awareness and trial
  • Brand image
  • Purchase habits and product selection criteria
  • Cosmetic use
  • Attitudes impacting skin care regimen and product use

COST $34,700. (subject to New Jersey or New York sales tax where applicable)


  • Online interviews were conducted among national samples of women, 18+ years old who reside in France, Germany, Italy, Spain and the United Kingdom. Number of interviews and interviewing dates in each country were as follows:
  • France: n=339, April 13 – May 5, 2015
  • Germany: n=300, April 13 – April 22, 2015
  • Italy: n=365, April 13 – May 5, 2015
  • Spain: n=303, April 13 – April 27, 2015
  • United Kingdom: n=305, March 31 – April 17, 2015


  • Summary Volume and Excel Tabs – Written analysis in PowerPoint including Key DELIVERABLES Findings and Summary, with Excel tabulation tables of survey findings attached. Separate tab volumes (in pdf) available for each country upon request.