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Asian Women’s Facial Skin Care

Facial skin care continues to be a top priority for Asian women with typical regimens incorporating a large number of differing product types and brands.  But savvy marketers should be careful to understand that important regional differences exist in the skin care benefits sought by women in Asia.  The 2014 International Study of Asian Women’s Facial Skin Care explores these geographic variations in China, Japan and South Korea.

Among the topics reported are:

  • Facial skin type and condition

  • Facial skin care habits and practices

  • Benefits sought when purchasing facial skin care products

  • Types of products used for facial skin care

  • Brand awareness and use

  • Brand image and motivations for use

  • Purchase practices

  • Label and ingredient considerations

  • Use of cosmetics

Available for immediate electronic delivery  in PowerPoint format, the report may be purchased in its entirety, or purchased separately for each country as shown below:
  • Full, three-country package – $34,100.
  • China – $11,200.
  • Japan – $12,350.
  • S. Korea – $12,350.
(subject to New Jersey or New York sales tax where applicable)