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Women Warming Up to Cosmeceutical Treatments

Nearly one in five (18%) American women have undergone one or more non-surgical cosmetic treatments, an increase of four percentage points in two years, according to Multi-sponsor Surveys’ 2013 Cosmeceutical Update.   In this study conducted in April 2013 among a national sample of 804 adult women, the four most commonly used cosmeceutical treatments were: laser hair removal (9%), micro-dermabrasion (8%), chemical/glycolic peels (8%) and eye lash growth enhancement (7%).

And 4% of the women had injectable wrinkle filler or relaxer treatments.   Use of injectable wrinkle treatment peaks among women 45-54 years old, while eye lash growth treatments are most commonly reported by 18-34 year olds.

Trends show non-surgical cosmetic procedures gaining in popularity over the past two years post-recession:

  • The proportion of women who have undergone one or more such procedures increased from 14% in 2011 to 18% in 2013.
  • Women who have had treatments are also reporting a greater variety of procedures, up from an average of 1.5 different procedures in 2011 to 2.4 procedures in 2013.
  • Eyelash growth enhancement is the procedure that increased in use by the widest margin since 2011 (up from 2% to 7% currently).


According to Cheryl Godbold, Account Executive for Beauty & Personal Care Research at Multi-sponsor Surveys, “These trends are very encouraging for the cosmeceutical industry, especially since women who have had these procedures are the strongest candidates for having repeat or new procedures in the coming year.”

More information about this study contact Cheryl Godbold or call 609 924-7772.

Source Data was compiled from:
Multi-sponsor Surveys’ Cosmeceutical Update – - conducted in April 2013 via online interviews among a national sample of 804 adult women in the U.S. to update key trends from The 2011 Study of Cosmeceuticals.